'Tis the season to be jolly - and shop locally!
Published 9th November 2021
Councillors holding reusable shopping bag in Bishop's Stortford town centre
East Herts District Council has launched a campaign to encourage residents to support their High Street this Christmas.

Online sales have surged during the pandemic, but local campaigners are fighting back to encourage residents to support their town centres. The consumer shift to online shopping is widely reported, however if residents made the switch back to town centres there’s many economic and environmental benefits to be gained. The latest research* reveals that for every £1 spent with a local independent business, between 50p-70p circulates back into the local economy, that includes more employment in the area. By heading into town and supporting local businesses it also helps cut unnecessary mileage from delivery vans and goods being sourced from overseas, which all helps to reduce our carbon footprint. 


Cllr Jan Goodeve, Executive Member for Planning and Growth, East Herts District Council is supporting the campaign. She says: “During the pandemic our shops, bars and restaurants have worked tirelessly to stay in business, it’s now our time to support them. Last year we all missed out on a really festive Christmas, so this year it’s a good opportunity to wrap-up warm and head out to our local town centres to do our Christmas shopping and buy tickets for festive events. By buying local we not only support our local town centres, economy and environment, we can also find more unique gifts for our loved ones.”


Towns in East Herts will be holding a series of festive events, including light switch-ons, markets, Christmas fayres, pantos and carol concerts. 
The campaign will also include a series of free ‘Support Your Herts High Street’ bag giveaways.

Find out more on our shop local page.