Watch what can happen to your waste
Out of sight, out of mind - that's what too many people think when they hand their rubbish over to someone without checking their credentials.
Waste on film
But now you can watch this short video at https://youtu.be/_Oo51l-Q1Xg and see the harm that's caused when your old sofa, fridge or building materials are dumped in East Herts' countryside.
The video was created by East Herts Council, the National Farmers' Union and Keep Britain Tidy as part of #CrimeNotToCare - a campaign to highlight the issue of flytipping in our district.
Listen to local farmers talking about the environmental and financial cost of clearing up other people's rubbish.
Householders have a legal "duty to care" to check they're only giving waste to a licensed carrier.
Before you hand over your rubbish to anyone other than the council, it's your responsibility to check they're registered with the Environment Agency. To check go to www.environment.data.gov.uk/public-register or call the Environment Agency on 03708 506 506.
If you give your waste to someone who approaches you, there's a reasonable chance that it will get flytipped. Reputable companies don't usually make direct approaches.
NFU Hertfordshire county adviser Niamh Kilgallen said: "Fly-tipping is the scourge of the countryside in Hertfordshire. This video highlights the impact it is having on farmland, and the time, effort and cost involved in clearing it.
"Our members are fed up with having to clean up other people's waste - waste that can harm wildlife and livestock and pollute the environment as well.
"The key message is that the public can help reduce fly-tipping, and protect our beautiful countryside, by ensuring their waste is disposed of responsibly by a licensed carrier."
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